Header
Brand Innovations
Lower Content(Content Module)
O Organics
O Organics™ is a lifestyle solution for consumers looking for a simple, great tasting organic brand they can trust. O Organics believes that eating organic food just makes sense. It's good for you, it's good for the community and it's good for the planet. O Organics is actively bringing value to the organic category with its broad range of high quality, affordable products. With over 300 wholesome products in the line, O Organics can be found in almost every aisle at Safeway. There is something for everyone in the family with O Organics: O Organics for Kids, O Organics for Toddler and O Organics for Baby. All
O Organics products are USDA-certified organic, which means they are grown without the use of synthetic pesticides, genetic modification, growth hormones or antibiotics.
O Organics™ is a lifestyle solution for consumers looking for a simple, great tasting organic brand they can trust. O Organics believes that eating organic food just makes sense. It's good for you, it's good for the community and it's good for the planet. O Organics is actively bringing value to the organic category with its broad range of high quality, affordable products. With over 300 wholesome products in the line, O Organics can be found in almost every aisle at Safeway. There is something for everyone in the family with O Organics: O Organics for Kids, O Organics for Toddler and O Organics for Baby. All
O Organics products are USDA-certified organic, which means they are grown without the use of synthetic pesticides, genetic modification, growth hormones or antibiotics.
Eating Right
Eating Right™ believes that a balanced life is more than choosing the right foods; it’s about living well and enjoying every bite. Dedicated to providing products that taste great and are better-for-you, Eating Right features over 225 products across more than 20 categories in nearly every aisle at Safeway. Created with consumers’ unique needs in mind, Eating Right is a line of flavorful foods that address a variety of nutritional needs. Whether planning breakfast, lunch or dinner, consumers can use the simple “Spot Your Needs™” system to find the benefit unique to each product and select the foods just right for their individual needs. Each color-coded spot calls out the key attribute for each product, such as “high in fiber,” “low fat,” “high in protein” and many more. Safeway is committed to helping consumers make better-for-you choices that taste great and are nutritious too.
Eating Right™ believes that a balanced life is more than choosing the right foods; it’s about living well and enjoying every bite. Dedicated to providing products that taste great and are better-for-you, Eating Right features over 225 products across more than 20 categories in nearly every aisle at Safeway. Created with consumers’ unique needs in mind, Eating Right is a line of flavorful foods that address a variety of nutritional needs. Whether planning breakfast, lunch or dinner, consumers can use the simple “Spot Your Needs™” system to find the benefit unique to each product and select the foods just right for their individual needs. Each color-coded spot calls out the key attribute for each product, such as “high in fiber,” “low fat,” “high in protein” and many more. Safeway is committed to helping consumers make better-for-you choices that taste great and are nutritious too.
Promo1 (Universal Box)
Promo2 (Universal Thin)
Promo3 (Universal Thin)
Promo4 (Universal Thin)
Promo5 (Universal skyscraper)



